The art of embellishing garments to make them unique goes back to ancient times. Shanagar, which in Sanskrit, means to ‘adorn’, was started in 1955, by the Desai family with a focus on handmade embroidery, and embellishment. In 1994, under the new management of second generation brothers – Chetan & Anirudh Desai, the company had a more international focus, with the intent of working with top creative and luxury fashion houses.
Attention to fine detailing, maintaining high quality standards, constant R&D with new materials and techniques, and ability to work toward a customers specifications helped Shanagar work with some of the best names in the fashion world, including Azzedine Alaïa, Donna Karan, Yohji Yamamoto, Alberta Ferretti, Chloe, Lanvin and Armani, amongst others.
Today this same commitment to high quality luxury embroidery is supported by a team of 300 artisans, designers, and merchandisers. The company’s vast experience in understanding current trends and translating it into fine luxury embroidery, has led the company to keep working with some of the most creative names in the fashion world including Ferretti and Dsquared.
Ethics and values
At Shanagar, our mission is to embrace a comprehensive 360-degree holistic approach, continuously evaluating and conforming to global compliance standards within our organization and throughout our entire supply chain. Our dedicated quality control and assurance audit teams meticulously test and analyze raw materials in accordance with REACH norms. We ensure our clients are always informed about the status of their orders, 24/7.
All our employees are registered and benefit from the company’s contributions, which cover both their retirement fund and health insurance. These benefits, traditionally reserved for industrial workers, are provided to ensure the well-being and security of our dedicated team