The Company Story

The art of embellishing garments to make them unique goes back to ancient times. Shanagar, which in Sanskrit, means to ‘adorn’, was started in 1955, by the Desai family with a focus on handmade embroidery, and embellishment. In 1994, under the new management of second generation brothers – Chetan & Anirudh Desai, the company had a more international focus, with the intent of working with top creative and luxury fashion houses.

Attention to fine detailing, maintaining high quality standards, constant R&D with new materials and techniques, and ability to work toward a customers specifications helped Shanagar work with some of the best names in the fashion world, including Azzedine Alaïa, Donna Karan, Yohji Yamamoto, Alberta Ferretti, Chloe, Lanvin and Armani, amongst others.

Today this same commitment to high quality luxury embroidery is supported by a team of 500 artisans, designers, and merchandisers. The company’s vast experience in understanding current trends and translating it into fine luxury embroidery, has led the company to keep working with some of the most creative names in the fashion world including Ferretti and Dsquared.


With the intent of providing end-to-end manufacturing to complement its embroidery services, Safran Design was started in 2008. A 100% socially compliant certified manufacturing unit, Safran works with Kering Group brands, as well luxury children’s brands like Bonpoint.